Propagace internetového obchodu konkrétního podniku

Abstract

Abstract – Konvičný Zbyněk – E-shop Promotion of Specific Organization

The bachelor thesis “E-shop Promotion of Specific Organization” is focused on establishing e-shop and following possibilities of promotion. The objective is to identify if there should be founded e-shop which will be serviced with stone shop of the organization Ski Sport Kasárna, and suggest what will be the best way of promotion of this shop. In the theoretical part is subscribed a procedure of foundation and administration of e-shop, and classic and internet advertisement. The analytical part starts with specification of Ski Sport Kasárna. To suggest some variants of solution was processed the results of questionnaire investigation and was done the calculation of foundation and promotion of e-shop. There were a lot of options which could be a final way-out. At the end, I come to a result that organization should certainly undergo an entrepreneurial risk and establish the e-shop, to which was worked up the proposal of promotion of this e-shop.