Analýza spokojenosti klientů fitness centra Pure Jatomi Fitness
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Hudeček, Jiří
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Vysoká škola báňská - Technická univerzita Ostrava
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Hudeček, Jiří. Analysis of Client Satisfaction Fitness Center Pure Jatomi Fitness. Ostrava: VSB – Technical university of Ostrava. Faculty of economics. Institute of management, 2014. 48 pages. Head of bachelor`s work: Ing. Jiřina Kračmarová.
Author in his work deals with analysis of client satisfaction fitness centre Pure Jatomi Fitness Ostrava. In the theoretical part of the thesis is explained the characteristics fitness, marketing services, marketing mix, customer, market research and SWOT analysis. The practical part is focused on the analysis of client satisfaction fitness centre Pure Jatomi Fitness Ostrava. Research is provided by using SWOT analysis and questionnaire method. Questionnaire method contains 16 questions and the questionnaire was completed by 63 respondents.
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Import 05/08/2014
Subject(s)
analysis of satisfaction, client, fitness center, questionnaire method, SWOT analysis