Analýza konkurenceschopnosti podniku BONO auto a.s.

Abstract

The topic of the thesis is to analyze the competitiveness of a joint-stock company BONO auto. The main aim of this work is to evaluate the current position of the company in the market with the help of selected methods. Based on theoretical findings and assessment of the current position of the company, measures to increase competitiveness are proposed. Basic concepts related to competition and competitiveness are defined in the theoretical and methodological section. In addition, the analyses and methods by which we can evaluate the current position of the company are presented. In the practical part, these methods are applied to the business. Recommendations for the company to increase its competitiveness are proposed at the end of this work.