Návrh strategie rozvoje rodinné firmy

Abstract

The subject of this thesis is the proposal of a development strategy for a small family business that operates a retail business in the sale of drugstore goods. The thesis deals with the problem of ensuring the long-term sustainability of the business in the context of ongoing generational change and the need to respond to changes in the business environment. The PESTE method, Porter's five forces analysis, SWOT analysis and selected ratios of financial analysis based on tax records are used to achieve the objective. The work also included qualitative research in the form of interviews with key persons of the company. As a result, specific measures were proposed in the areas of operational efficiency, digitization of records, and asset management. The proposals take into account current developments in business management and emphasise practical feasibility in the conditions of a family business.