Podnikatelský plán založení hotelu

Abstract

Aim of this diploma thesis was to elaborate business plan focused on the investment possibilities of company Fridrich s.r.o., which does business in hotel industry. The analysis SWOT, SLEPT and marketing analysis were used. The outcome of planning process was the marketing plan. Economic and financial evaluation of whole business project was carried out. Based on calculations pertaining to determination of capital expenditures and estimates of financial income, the proposed business plan was found to be effective and beneficial for the company. The evaluation was derived primarily from the determined net present value as the basic criteria for evaluating the project’s economic effectiveness. When estimating these quantities, it was dealt with as an estimate of future values, which has the tendency to have optimistic perspective. When determining the discount rates and cash flows the realistic view was taken into consideration. Based on the economic effectiveness evaluation it was determined that submitted business plan is possible to consider feasible and real.