Hodnocení konkurenceschopnosti malého podniku
Loading...
Downloads
7
Date issued
Authors
Vyvialová, Šárka
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The goal of this bachelor thesis is to analyze and assess the competitiveness of a selected entity. Porter's five forces analysis and PESTLE analysis were used in the evaluating process. Next, SWOT analysis was applied, and last but not least, all factors determined by the previous analyzes were summarized.
Description
Import 11/07/2012
Subject(s)
competition, competitive advantage, competitiveness, Porter's five forces analysis, PESTLE analysis, passportization business environment, SWOT analysis