Analýza spotřebitelského chování při výběru zahraničních jazykových pobytů

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Čeřovská, Andrea

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The objective of this bachelor´s thesis is to analyze consumer behaviour of students while selecting language stays abroad. The Analysis of consumer behaviour of students was made through electronic polling After processing of results, suggestions and recommendations that would help providers of the language stays to improve their offers were made.

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Import 05/08/2014

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consumer behaviour, students, language stays abroad, language course, decision-making process

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