Analýza letáků maloobchodních řetězců

Abstract

The topic of this bachelor thesis was an analysis of leaflets in the retail chains. The objective of the thesis was an analysis of leaflets in selected retail chains operating in the Czech republic. The research was carried out in the form of secondary data collection, and observation. There is a comprehensive overview of information about the products presented in leaflets included in the thesis, providing an objective comparison of the selected retail chains. It was discovered that the selected retail chains vary in the chosen parameters.