Analýza spotřebitelského chování návštěvníků kempu

Abstract

This bachelor’s thesis analyzes the consumer behavior of campground visitors. The thesis was prepared in collaboration with Camp Sport. This campground is located in Rožnov pod Radhoštěm. The aim of the thesis was to assess how loyal visitors to Camp Sport, specifically whether they plan to return to this campsite and how they rate factors related to accommodation at the campsite, how they learned about the campsite, what type of accommodation they used, and other relevant information related to accommodation. A questionnaire survey was conducted to gather this information. The questionnaire was online and was completed by Camp Sport visitors who stayed at this campsite in 2025. The responses were processed using IBM SPSS Statistics and subsequently analyzed using Microsoft Office Excel. After the results were determined, proposals and recommendations were developed to improve visitors’ perception of the campsite.