Analýza spotřebitelského chování na trhu s toaletním papírem

Abstract

This bachelor’s thesis focuses on the analysis of consumer behavior on the toilet paper market. The aim of the thesis was to analyze which factors most influence consumer purchasing decisions. To achieve this goal, a questionnaire survey was conducted, research questions were formulated, and statistical analysis was performed. The results show that the most significant factors are the number of layers and the price of toilet paper. Based on these findings, recommendations and suggestions for manufacturers and retailers were formulated.