Analýza, příprava a tvorba marketingových kampaní v sociálních sítích

Abstract

The theme of the dissertation is marketing on social networks. It’s showing the posibilities of company presentation on social networks recently, it‘s anatomizing individual social networks, which are the most suitable for company presentation, and it‘s describing creating the company characters from basis on those networks. It’s also dealing with posibilities of paid promotion in that mass media and with posibilities of advertising success measuring. The big part of the dissertation is primarily devoted to the Facebook network, which is used the most in the present. However, the networks Twitter, Google+ and Youtube are anatomized in detail, too. The applications made in the field part of the dissertation are described in the last part. They could make companies publishing on the Facebook and others easier.