Návrh marketingové komunikace letiště
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis solves the marketing communication analysis of Ostrava airport, a s. The company is charakterized in the thesis and there are described individual elements of marketing communication of the company. This problem was solved by quantitative marketing research, there was used a method of personal interviewing. Based on the research, there were desingned a new ways of marketing communication of the company.
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communication, Ostrava airport, analysis, new design of marketing communication, research