Hodnocení konkurenceschopnosti vybraného podniku ze stavebního odvětví

Abstract

The aim of this diploma thesis was to assess the competitiveness of a selected company from the construction industry using selected analytical methods and, based on the findings, to propose specific recommendations that may contribute to strengthening the company’s position in the market. To maintain anonymity, the company is referred to under the fictitious name BETON, Ltd. The thesis is divided into a theoretical and a practical part. The theoretical part defines key concepts related to competitiveness and describes the methods and analytical tools that were subsequently applied in the practical part. The practical part focused on the characteristics of the analyzed company and its two selected competitors. This was followed by a comprehensive evaluation of the internal environment through financial analysis, which included horizontal and vertical analysis of financial statements, ratio analysis, and also an analysis of the net working capital differential indicator. Additionally, an analysis of the competitive environment was conducted using Porter’s Five Forces framework and the 4C analysis. The company’s macroenvironment was assessed using PESTLE factors, which take into account external influences affecting the company’s operations. Finally, a SWOT analysis was carried out, linking insights from the conducted analyses and serving as a basis for proposing specific recommendations in six key areas. These recommendations may help to increase the competitiveness of the analyzed company within the construction market.