Zpracování podnikatelského plánu pro vybranou OSVČ

Abstract

The topic of the diploma thesis is the compilation of a business plan for a selected seller of used cars. The purpose of the business plan is to provide a bank loan for the construction of a new modern car show room. The theoretical part discusses types of business plans and their theoretical bases. The practical part applies these to the specific situation of this business entity. The main applicable methods within the business plan are: marketing mix, competition analysis, selected financial indicators, project risks together with the assumptions of project success and a SWOT analysis. All of them are applied in practical part of thesis, the summary is at the end of each subchapter. The thesis is concluded with suggestions and recommendations.