Redesign stránek internetového obchodu se sportovním vybavením

Abstract

The aim of thesis is proposals and recommendations for redesign of the e-shop with sports equipment which will be based on three user testing of the existing form of an e -shop , choice of main menu and a new graphic designs for web. The thesis describes the whole process of preparing and user testing to draft new e-shop design nejlevnejsisport.cz . The first part is focused on theoretical issues including website optimization testing methods. The following section describes the characteristics of the Czech e-commerce . To meet the objectives of the work there is user testing on the PC with scenarios. Based on the information results are processed in the analysis which describes the main faults of e-shop. Finally, suggestions and recommendations are drawn for the redesign.