Analýza merchandisingu na trhu s mléčnými výrobky

Abstract

The thesis is focused on merchandising analysis on the diary products market, specifically on selected products of company OLMA, a.s. The analysis is carried out by assessing the presence of products in selected stores, evaluation of their presentation and position. The thesis includes suggestions and recommendations based on the analysis and designed to be a possible basis for improving the availability, location, presentation and increase sales of products of OLMA, a.s.