Návrh marketingové komunikace kina

Abstract

This bachelors thes deals with the proposal marketing communication of cinema. The aim of this work was to find out from which sources the visitors are most often using the information and their satisfaction with the marketing communication of the cinema. The theoretical part explains the basic concepts of art marketing and marketing communication. The method of marketing research was a personal questioning, which was based on a structured questionnaire. Using the findings, conclusions and recommendations are formulated at the end of the paper, which should lead to improved cinema marketing communication.