Analýza pirátského chování na trhu hudby

Abstract

The thesis is focused on the analysis of pirate behavior in the music market. The aim of this work is to identify consumers' attitudes and behavior towards illegal downloading of music content from the Internet. The theoretical part is dedicated to the development of music and music market, then describes the consumer behaviour and also presents the main download and streaming portals. The practical part contains a description of quantitative research data collection for the subsequent analysis of pirate behavior in the music market.