Využití tradic jižní Moravy v cestovním ruchu

Abstract

This thesis deals with the using of traditions of South Moravia in tourism. Tourism is a dynamic industry that is constantly evolving. Providers of tourism services are forced to invent new ideas, projects, banners, because they are located in a very competitive sector. Tourist destinations have to create its image to attract potential visitors of Czech Republic. At the beginning of the work I deal with the theory of tourism and its terminology, then I introduce the World Tourism Organization. Next part deals with theories of SWOT analysis and folk costumes. In the theoretical part of my thesis I explain terms: South Moravia, Mikroregion Buchlov and I characterise Buchlovice. Then I analyse the issue of traditions, folk costumes and traditions in Buchlovice. At the end of my work I have done a SWOT analysis of popular cultural events and tourism development in Buchlovice and I suggested how to improve the position of Buchlovice in the tourism. Next, I interviewed respondents to identify the influence of folk customs and traditions for tourism. This information was evaluated in graphic design.