Marketingový výzkum vybraných vlastností výrobků hutní druhovýroby

Abstract

The aim of this thesis is to outline the trend in the market assessment of selected products in the secondary metallurgical field. The theoretical part describes marketing research and technology of producing the selected products of secondary metallurgy. The second part of thesis is based on characteristic of the European market and it‘s assigned the capital segment of market. In conclusion, there is a summary of the analyzed data, and a development trend of the European market of secondary metallurgy.