Návrh marketingové komunikace pro výrobce koženého zboží

Abstract

This bachelor thesis focuses on the design of marketing communication for SMX, a small company specializing in custom-made leather goods. The thesis is based on an analysis of the company’s current communication and the results of a questionnaire survey. The aim is to propose suitable marketing communication tools that respect the limited capacity of a small business and reflect the expectations of the target audience. The proposed solution includes the use of a website, e-shop, social media and personal communication. Emphasis is placed on an effective approach to customers through digital channels and a natural form of messaging.