Analýza marketingového mixu florbalového klubu

Abstract

This thesis focuses on the analysis of the marketing mix of a floorball club, specifically FBC Třinec. The theoretical part discusses the extended marketing mix of 7P. Each element of this mix is further analyzed to fit into the floorball environment. This chapter concludes with a theory on SWOT analysis. It is followed by a characterization of the club, which includes basic information, a comparison of its history with the present, and also the economic aspect of the club. The fourth chapter focuses on the methodology of data collection and the research schedule. Subsequent is the chapter on data analysis from a questionnaire that was shared among the members of the mentioned club. The chapter concludes with a SWOT analysis of the club. The thesis ends with the author’s suggestions and recommendations on what the club can improve, what currently works, and what should be maintained. The results should help the club grow and improve the quality of the services provided.