Analýza nákupního chování na trhu s neformálním dámským oblečením

Abstract

The bachelor thesis is focused on Analysis of Shopping Behaviour in the Market of Casual Women's Clothing. More precisely the thesis is focused on the analysis of shopping behavior of women of generation Z. The analyse was based on completing of electronic questionnaire. On the basis of the research results, the suggestions and recommendations were determined which could help fashion marketers with casual women's clothing to target key customers.