Výzkum tržních příležitostí pro novou úpravárenskou linku tyčové oceli v TŘINECKÝCH ŽELEZÁRNÁCH, a.s.

Abstract

The goal of this thesis is market opportunities research for a new shop line stated to steel round bars finishing in a company TŘINECKÉ ŽELEZÁRNY, a.s. which was made pursuant to analytical researches and partial analyse of potential gains for steel round bars sale. The work consist of two parts, theoretical and application one. There are defining market opportunities and competitive position of the group TŘINECKÉ ŽELEZÁRNY and MORTAVIA STEEL in a sale of surveyed assortment in the theoretical part as well as even output parameters of the assortiment that will be finishing at the new shop line. There are particular opportunities of the investment project gain presented in the application part. Furthermore there are market opportunities potential and market use of assortment that go through a new shop line processes.