Návrh marketingové komunikace rekreačního areálu

Abstract

For the topic of graduation theses I have chosen The Design of Marketing Communication for Holiday Resort. The aim of graduation these sis to find out the preference of respondents in various sectors of communication mix which help to process the proposals and recommendation for the company BORÁK, s. r. o. Given recommendation is based on gained and processed information from questioning. The first part of graduation theses is focused on the theoretical background which clarifies the terms such as marketing communication, services and element of communication mix. The second part includes the characteristics of BORÁK, s. r. o. and competing business in the field of thermal baths. The third part consist of the practical results based on questioning which were used for the last part of the graduation theses which were recommended suitable advice and the specific advertisement based on the needs of the company.