Efektivní využití virtuálního prostoru v podnikání

Abstract

Subject of this bachelor work is „Effective use of virtual space in business“ focused on last contemporary trends such as social networks. The aim of the bachelor work was proposal of effective use of virtual space in business for domestic SME'S. Object was fulfilled by analysis that were starting point for formulation of recommendations. The result was that all three suggested ways (AdWords, Facebook and Long Tail) are suitable, but each of them for a different situation, product and company size. Effective is combination of two possibilities that enable user to take advantages of virtual space.