Etická samoregulace reklamy v České republice a na Slovensku

Abstract

The aim of thesis is determine differences between ethical self-regulation of advertising in the Czech Republic and in Slovakia. The theoretical part is concerned with organs RPR, ethical self-regulation, legal regulations and in particular ethical codes of advertising and ICC Code. The practical part examines the differences between Codes of both countries and also the differences between the codes and the ICC Code. This thesis can be used as synoptic comparison of the main provisions of the ethical rules of advertising in the Czech Republic, the Slovak Republic and the international environment. It could also be beneficial for those who would like to learn something about this issue.