Analýza preferencí spotřebitelů na trhu minerálních vod
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Date issued
Authors
Hajznerová, Barbora
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901725
Abstract
This bachelor thesis deals with the problems of consumer preferences analysis. This thesis is divided into 7 chapters. The first and the last chapter deal with the introduction and the conclusion. The second chapter focuses on characterization of market and chosen mineral waters. At the same time, I describe marcoeconomics and microeconomics. The third part of this thesis is specialised in theoretical data petinent to existent issue. In the fourth chapter, I describe the technique of congregation of dates.
The fifth and sixth chapter contain results of research and valorize preference of the mineral water consumers.
Description
Import 01/09/2009
Subject(s)
the mineral water, the consumer preferences, the satisfaction and loyalty of the consumer, shopping behaviour, the smack, the sorts, the mark, drinking regime