Porovnání organizace a řízení vybraných sportovních akcí

Abstract

This thesis focuses on a comparative analysis of the organisation and management of two consecutive final tournaments of the PROFI Tour basketball series, which was established to support the development of 3x3 basketball in the Czech Republic. Recognised as an official Olympic discipline, 3x3 basketball has experienced significant growth in recent years, making this study timely and relevant within the field of sports management. The aim of the thesis was to describe and evaluate the organisational structure, budgeting, technical and personnel provision of both tournaments (Brno 2023 and Prague 2024), assess the efficiency of their management, and identify key success factors and weaknesses in the planning and implementation process. The research utilised a mixed-methods approach combining participant observation, a player questionnaire survey, and a semi-structured interview with event organisers. The findings reveal significant differences in the organisational approach: the Brno edition stood out for its compact venue and strong sporting motivation through a qualifying slot for an international Challenger tournament, while the Prague edition excelled in terms of visibility, marketing, and media output, though it faced greater logistical challenges. Based on the data collected, a SWOT analysis was conducted, and specific recommendations were proposed to support the professionalisation and long-term sustainability of the event. This thesis contributes to a deeper understanding of sports event management and offers a methodological framework for organisers of urban sports projects, particularly in the growing field of 3x3 basketball.