Ekonomická analýza podniku vyrábějícího krbová kamna

Abstract

The aim of this thesis is to analyse a selected company producing fireplace stoves from the point of view of its external and internal environment and then to give recommendations for the future operation of the company. The thesis is divided into three broad chapters, the first of which is purely theoretical, the second describes the selected enterprise and the third is practical. The theoretical part characterizes the methods of analyzing the external environment of the enterprise, as well as selected indicators of financial analysis, i.e. its internal environment. The subsequent chapter describes the enterprise in terms of its history, employees, business strategy or production. It also includes information about the sector in which the selected enterprise is located, i.e. the stove industry. The last comprehensive chapter focuses on the practical development of the methods and indicators described earlier. From the external environment, risks and opportunities for the enterprise are derived, for example, concerning the energy crisis or high interest rates. Furthermore, the external environment informs about the strengths and weaknesses of the company compared to its competitors. These strengths are the breadth of the product portfolio or the disposition of a mature development centre. The financial analysis of the company shows the quality of its management in terms of profitability or regular reduction of debt. On the other hand, the low liquidity values are a negative. Finally, recommendations are made, for example, to differentiate production to other sectors or to improve communication with end customers.