Podnikatelský plán pro založení zlatnictví

Abstract

This master ́s thesis deals with the development of a business plan for establishing a Jewellery store in Havířov. In the theoretical part, theoretical starting points, basic concepts are defined and selected methods of business environment analysis are presented, such as PEST analysis, Porter's model of competitive forces and risk analysis. The practical part is focused on developing a business plan for setting up a jewellery store and analyzing the surroundings of the business. Subsequently, the characteristics of the new company and the marketing mix are presented. A financial plan was prepared and a risk analysis was carried out. On the basis of the performed analyses, the company's strengths and weaknesses, opportunities and threats were identified.