Analýza marketingové komunikace esportového týmu
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The bachelor thesis is about the analysis of marketing communication of the esport team GLORE. Within the thesis are theoretical outcomes of marketing communication and characteristics of the esport market. The thesis focuses mainly on the esport team GLORE. The research was conducted via a questionnaire. The results of the questionnaire survey were analyzed and suggestions to improve the marketing communication of the esport team GLORE have been made.
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marketing, marketing communication, electronic sport, esports team, glore