Analýza marketingové komunikace značky na trhu s vínem
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Sýkorová, Kamila
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This work deals with marketing communications of brand in the wine market. The aim is analyze marketing communications, which the company uses and suggest possible changes. The component aim was to find how the company should communicate with their customers - ie. assemble an appropriate communication mix. Research was realized through personal interviews in their own wine bars on a sample of 181 respondents.
Description
Import 30/10/2012
Subject(s)
Marketing communications, communication mix, wine market, brand, competition