Analýza konkurence studentských klubů

Abstract

The aim of this study was to compare the competing student clubs and find visitors preferences in their selection. The task was to identify factors that clubs mustmeet for you to enjoy free time or what, by contrast, discourages visits.In the first chapter was introduced club itself and its microenvironment and macroenvironment, was also identified its direct and indirect competitors. Another chapter was devoted to analysis of thetheoretical background of competition, and in addition to the basic concept, here are also a variety of competitive strategies and moves.Methodology followed by the work itself and competition analysis of student clubswhere clubs were compared according to visitor satisfaction, as well as some elements of the marketing mix of services. The last part of the recommendations are designed to one of the hotly clubs.