Analýza konkurence na trhu hypotečních úvěrů

Abstract

The goal of bacholer thesis is a competitive analysis in the mortgage credit market and to find a competitive advantage for company GE Money Bank, a.s. The theoretical part is devoted to the characteristics of the environment, characteristics of the mortgage credit and mortgage market. It is focused on explaining the concepts of competition and competitive environment, financial services, the method of benchmarking and mystery shopping. The practical part deals with data collection based on mystery shopping and evaluation of research results. The conclusion is devoted to suggestions and recommendations for company GE Money Bak, a. s., indentified based on research results.