Absolvování individuální odborné praxe

Abstract

The Internet has become a nowadays phenomenon and has become an ordinary medium for sharing and gathering information, for human interaction, spending their leisure time and lots of other usages, which such medium offers. Due to the fact that the Internet is a worldwide medium, it is a great platform for commercials. In the last few years there had been a remarkable growth of Internet e-shops and commercial web presentations on which companies try to propagate their goods and services to be easily reachable for their potentional customers. By the growth of such commercial subjects, there were made portals and advertising systems. That made the whole advertising bussiness more accesible and more sufficiently targetable for certain groups on the Internet. It is nessesary to have some basic knowledge about web page structures and how to become on the first possitions in search engines or how deal with advertising systems to force a potential customer to be a buying customer for the lowest cost (ROI - return on investments). The subject solving above described problems is called SEO (Search EngineOptimization).