Analýza a komparace marketingu florbalových klubů

Abstract

The aim of the thesis was to compare three marketing floorball clubs. The theoretical part describes the basic concepts of sports marketing and other terms that relate to the topic of the thesis as a sport, sports organizations, sponsoring or advertising in sport. The practical part describes the comparison of selected clubs using these methods. SWOT analysis, interviews with managers and collecting information using a questionnaire for the players. The final section summarizes the results of the investigation and suggested recommendations for individual clubs.