Stanovení ceny v obchodním podniku
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The aim of the diploma thesis is to determine the recommended price of selected products from the company's range and to propose a pricing strategy. The theoretical part of the thesis interprets the basic concepts, factors influencing the pricing of the company, the possibilities of pricing and individual pricing strategies. The practical part is focused on the cost analysis, the competition is evaluated and a price sensitivity test is performed.
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costs, price, costing, cost model, analysis, demand, strategy, competition