Podnikatelský plán pro založení nového podniku

Abstract

This master’s thesis focuses on a detailed analysis of a business plan for opening a specialized football boots store in the center of Ostrava. By applying strategic analysis tools such as PEST analysis, Porter’s Five Forces analysis, the 4P marketing mix, IFE and EFE matrices, as well as a risk matrix, the study evaluates the market potential, competitive environment, and operational sustainability of the project. The financial section compares three development scenarios—optimistic, realistic, and pessimistic and assesses their impact on cash flow and profitability. The aim is to verify the feasibility of the project in real market conditions and to develop a comprehensive framework for its successful market launch.