Návrh marketingové komunikace neziskové organizace

Abstract

The bachelor thesis is aimed at designed of improvement of marketing communication or changes in current marketing communication in non-profit organizations. The theoretical part of my bachelor thesis describes non-profit organizations in general and tools of marketing communication mix separately. The practical part is focused on analyzing all marketing activities used in the company .Source materials were gathered on the basis of questionnaires. According to these analyses, the results suggested changing and gave recommendations leading to the reengineering of marketing communication in the company.