Analýza konkurence na trhu fitness center

Abstract

The main target of my bachelor work was the analysis of market competition of various fitness centres in Čadca. At the beginning of my work I chose one specific fitness centre called "Fitcentrum plaváreň" which became the main fitness centre in my whole work. At first I characterized its economical enviroment which it is situated in and then all the servises which this centre can offer. The theoretical part followed afterwards. In this theoretical part I defined main terms of competition, marketing and mystery shopping which I subsequently used in data collection and in analytical part where I compared all the examined fintness centres. At the end of my bachelor work I created number of suitable recommendations based on the collected and reviewed data.