Aplikace vybraných metod ocenění podniku v odvětví telekomunikační činnosti

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Vysoká škola báňská - Technická univerzita Ostrava

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Valuation of the company is frequently discussed topic in corporate finance and is a process of determining the economic value of a whole business or company unit. Knowledge of its value is important for several tactical and strategical company´s plans. The aim of the thesis is to determine a value of O2 Czech Republic, a.s. by selected methods of valuation to 1st January 2019 in order to possible sale to unspecified buyer. The thesis is divided into four parts. In the first part the methodology and theoretical background necessary for determining the value of the company are presented. The subject of the second part is strategic and financial analysis. In the third part the financial plan, the cost of capital and the selected valuation methods are applied. Within the last chapter acquired values of the company are summarized and sensitivity analysis is applied.

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Strategic Analysis, Financial Analysis, Profitability Ratio, Financial Planning, Costs of Capital, CAPM, WACC, Valuation of the Company, Discounted Cash Flow Valuation Method, Economic Value Added Method, Sensitivity Analysis

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