Strategická analýza konkurenčního okolí výrobní společnosti

Abstract

This thesis is focused on the strategic analysis of the competitive area manufacturing companies. The objective of this work is to analyze the competitive environment, develop a PEST analysis, SWOT analysis and propose a strategy for maintaining the market and profitability. In the first chapter I describe the society as a whole. In the theoretical part is focused on the strategic analysis and its tools. In the practical part I conducted PEST analysis, Porter's five competitive forces analysis, SWOT analysis and proposed strategic plan for the company.