Vnímání dezinformací v politickém marketingu

Abstract

This bachelor’s thesis examines the issue of the perception of disinformation in the context of political marketing. The main objective of the thesis is to determine how citizens of the Czech Republic perceive disinformation in political marketing. The thesis is divided into two parts. The theoretical part outlines the theoretical foundations of political marketing and disinformation. It also describes the methodology for data collection using an online questionnaire survey. The practical part focuses on the analysis of the research results and offers suggestions and recommendations on how to increase the credibility of political subjects and the media literacy of citizens.