Konkurenceschopnost výrobního podniku

Abstract

The topic of this bachelor thesis is an analysis of cometitiveness of the company Window Holding a. s. and this is divided into two parts. In the theoretical section, the basic concepts relating to competition and competitiveness and the methods used in their analysis, are defined. Practical part points to analysis of competitiveness of the company Window Holding a. s., using instruments as PEST analysis, SWOT analysis, Porter’s five forces model and financial analysis. Some possible provisions for improving company’s competitiveness have been suggested after evaluation of analyses.