Analýza konkurence průmyslového podniku

Abstract

The subject of this thesis is an analysis of competitors of the joint-stock company Českomoravský beton. The first theoretical part describes basic concepts related to competitors. Further there is characteristics of the enterprise to be examined. This part includes information about economic development as well as information about offered products. The second practical part focuses on details of this analysis . There is described identification of competitors and subsequently comparison, in which is used the method Mystery emailing. Proposals, which are presented in a conclusion, have been made by comparing primary and secondary analysis.