Analysis of Investment Behavior in the Stock Market under Bounded Rationality

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Vysoká škola báňská - Technická univerzita Ostrava

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This thesis describes the influential factors for risk preference which can cause the irrational investment behavior in the market. From the perspective of behavioral economics, we describe the effective market hypothesis and prospect theory. Then we use econometric and Rstudio software to perform regression analysis on the results of the questionnaire. Finally, we can use behavioral economics theories to explain the influential factors.

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risk preference, irrational investment, behavioral economics, effective market hypothesis, prospect theory, econometric.

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