Analýza cenové hladiny na trhu krmiva pro kočky

Abstract

Thesis is related to price monitoring on the Pet food market with focus on Cat food. Research was made to explore and to recognize charakteristics of this market and to analyse price level of Pet food market. For research were chosen brands sold in hypermarkets, specialized shops and one hobbymarket. Research was performed by using quantitative research-method called Price Monitoring supported by visiting several shops, where prices were collected.