Nástroj pro sledování pozic ve vyhledávačích se sdílenými zdroji

Abstract

The objective of this thesis is to create a desktop tool on the Windows platform, which collects data about the positions of the various paid and unpaid links in search results on the Internet. This tool will be able both locally and centrally store the data and present them in the form of tables and graphs. The main objective is to understand the functionality of Internet search engines and Web catalogs, principles and methodologies of SEM and SEO and in combination with a analysis of several competing tools to form the idea of how to design a custom tool that would bring something new.