Měření spokojenosti se službami Baťova kanálu

Abstract

The thesis is focuses on the satisfaction measurement with Bata Canal services. The main aim of this thesis was to analyze the satisfaction of the Bata Canal´s visitors. Theoretical part explains basic terms which are related to satisfaction and services. In a practical part was realized analysis based on questionnaire survey. In closing part, suggestions and recommendations are stated which might help as an improvement of Bata Canal visitor´s satisfaction.